• Whoop launched Whoop 5 and Whoop MG with enhanced sensors, longer battery life (14+ days), and a tiered subscription model (One, Peak, Life).
• Whoop MG features medical-grade ECG monitoring (FDA-cleared) and blood pressure insights, targeting a broader health-conscious audience.
• The new tiered subscription model may deter some users accustomed to the one-size-fits-all approach of Whoop 4.

Whoop, a fitness technology company, has announced its latest generation of wearable devices, the Whoop 5 and Whoop MG. These new devices offer enhanced health monitoring capabilities, including ECG and blood pressure tracking on the MG model. A key change is the introduction of a tiered subscription model, offering different features based on the selected plan. This marks a shift from Whoop's previous one-size-fits-all approach and aims to broaden the company's appeal beyond its traditional base of athletes.

• What: Whoop has released the Whoop 5 and Whoop MG, new wearable devices offering advanced fitness and health tracking, including ECG and blood pressure monitoring on the MG model. The devices feature a smaller design, longer battery life, and a tiered subscription model.
• Who: Key individuals include Will Ahmed (Whoop CEO), Dr. Pat Carroll (Whoop's chief medical officer). Target users range from athletes to individuals interested in health monitoring.
• When: The new devices and membership tiers were announced and made available for purchase on Thursday, May 9th, 2025 based on the provided context of dates in the article.
• Where: Whoop is based in Boston, MA. The ECG feature on Whoop Life will be available in the U.S., the UAE, and Qatar initially.

The launch of Whoop 5 and Whoop MG represents a significant step for Whoop in expanding its market reach. By incorporating medical-grade features like ECG monitoring and blood pressure insights (on the MG model), Whoop is appealing to a broader audience beyond athletes. The tiered subscription model allows users to choose the features that align with their needs and budget. However, this new model could also alienate existing Whoop 4 users who were accustomed to a single subscription price. The improved battery life and accuracy of the new devices are key selling points, and the partnership with the Buck Institute for Research on Aging adds credibility to the Healthspan feature. The initial user experience suggests that the Whoop MG is a promising device, but some users may find the range of features overwhelming initially.

This isn’t just a product launch. It’s a new chapter for Whoop.

We've taken everything we've learned over the past decade and built a platform to help our members perform and live at their peak for longer.

Whoop's introduction of the Whoop 5 and Whoop MG marks a strategic shift towards capturing a larger share of the health and fitness market. The inclusion of medical-grade features and a tiered subscription model offer new opportunities for growth. However, the company must ensure that the new pricing structure doesn't deter existing customers. The success of the new devices will depend on their ability to deliver accurate and actionable insights that empower users to improve their health and performance. Further testing and user feedback will be crucial in refining the features and addressing any potential issues.